If you're looking for a system to give you detailed analytics and insights to optimize your promotion marketing, Singular is a good choice for a marketing analytics and attribution platform. It aggregates marketing data from multiple sources, applies attribution accurately, and provides performance insights to help you grow and optimize your marketing spend. It offers cross-platform analytics, cost aggregation, marketing ETL, mobile attribution, fraud prevention and ad monetization, so it's a good choice for maximizing ROI.
Another good option is Thrive Commerce, which is geared specifically for eCommerce and marketing teams. It offers a single interface for creating, scheduling and publishing promotions across multiple channels. Among its features are Smart Bar for personalized offers, Smart Pages for hosting promotions on the user's domain, and Insights & Analytics for data-driven marketing optimization. The system uses machine learning technology to optimize promotion performance over time, so it's a good choice for improving traffic, conversion and revenue metrics.
SegMetrics is another good option for optimizing marketing. It connects data from multiple marketing tools to optimize lifetime revenue by optimizing every step of the sales funnel. Among its features are lifetime value attribution, order value maximization, nurture step optimization, customer journey tracking and advanced ad attribution. With more than 90 integrations with marketing tools, SegMetrics lets you visualize customer journeys and make data-driven marketing decisions to improve ROI.
Last, Adtriba is a data-driven marketing analytics platform that offers unbiased, cross-channel and multi-touch attribution. It provides deep analysis of customer journeys and uses advanced statistical models and machine learning algorithms to gather data from multiple sources. Adtriba's features include automated data collection, AI-based evaluation and actionable insights, so it's a good choice for businesses that want to understand the true impact of their marketing activities and optimize their marketing budget.