If you're looking for a CRM system that uses predictive AI to personalize marketing campaigns and identify likely buyers, Leadspace is a good choice. It's an end-to-end customer acquisition platform that collects, integrates and segments market data to calculate Total Addressable Market (TAM), Ideal Customer Profile (ICP) and targetable demand. Leadspace connects directly to CRM, marketing automation and other systems, and offers predictive scoring models to identify likely buyers and help sales teams close more deals.
Another top contender is Adobe Marketo Engage, a marketing automation system that lets businesses manage and personalize customer experiences across many customer touchpoints. It uses AI for marketing automation, predictive audiences and quick email creation, so it's a good choice for businesses with bigger deals or high-end accounts. Adobe Marketo Engage also connects to other Adobe tools, so you can use it for lead and account management.
Blueshift is another contender. It's an artificial intelligence-powered marketing system that combines customer data, uses AI-driven decision-making and delivers to many channels. It includes a Customer Data Platform, AI-Powered Decisioning and Cross-Channel Delivery to manage customer journeys. Blueshift can create detailed profiles, predict customer intent and recommend products and content, so it's a good choice for marketers who want to maximize their return on investment.
For a more personalized marketing system, Marketing Cloud offers a customer data platform, marketing analytics and AI insights to personalize campaigns and engagement. It connects to major CRM systems and offers features like marketing automation and personalization that can dramatically boost return on investment and customer lifetime value.