If you're looking for a more comprehensive solution to help you optimize marketing performance and ROI, Adtriba is a good option. The platform offers neutral, multichannel marketing analytics with sophisticated statistical models and machine learning algorithms. It offers multi-touch attribution, unified marketing measurement, and AI-based evaluation to help companies understand the effect of their marketing efforts and make data-driven decisions.
Another option is Marketing Cloud Intelligence from Salesforce. It offers automated reporting, a single unified view of marketing data, and connections to more than 170 APIs. It also includes AI-powered insights to optimize KPIs and real-time campaign performance monitoring, making it a good option for companies with complex marketing operations.
SegMetrics is another standout by linking data from multiple marketing tools to optimize the entire sales funnel. With features like lifetime value attribution, customer journey tracking, and advanced ad attribution, it helps maximize lifetime revenue and optimize marketing funnels for better ROI.
If you're looking for a unified marketing measurement platform, check out Lifesight. It offers actionable data and AI-driven insights, including a Triangulation Framework for measuring marketing impact across multiple channels. It's a good option for e-commerce and B2B SaaS companies and integrates with many marketing and sales channels.