Question: Is there a platform that can help me create customized, user-centric marketing strategies using machine learning and behavioral data?

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Blueshift

Blueshift is an AI-powered marketing platform that marries customer data with AI-driven decision-making to boost ROI. It includes a Customer Data Platform (CDP) for creating detailed customer profiles and AI-Powered Decisioning for automating marketing work. The platform spans multiple marketing channels and integrates with hundreds of tools for email, SMS, in-app messages and other channels for a unified view of your customer.

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Optimove

Another good option is Optimove, a customer-led marketing platform that puts customer data at the heart of its operations to create personalized marketing experiences. It includes a Real-Time CDP, Multichannel Decisioning, AI Optimization for personalized messages and native marketing channels for email, in-app messaging, digital ads and more. The platform is designed to increase customer loyalty and engagement by shifting from product-led to customer-led marketing.

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Synerise

If you want a more customized approach, Synerise offers an AI-powered infrastructure that processes behavioral data to inform data-driven decisions. It offers low-code tools for AI recommendations, personalized offers and advanced reporting, so it's good for developers and business users. The platform can handle many data sources and includes tools for data access management, security and custom applications.

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