Blueshift is an AI-powered marketing platform that marries customer data with AI-driven decision-making to deliver across multiple channels. It includes a Customer Data Platform for building rich customer profiles, AI-Powered Decisioning for automation, and Cross-Channel Delivery for orchestrating customer journeys. Blueshift offers real-time AI analytics to better understand customer behavior and intent, so you can make more informed marketing decisions and better engage with customers.
Listrak is another powerful option, a full-service cross-channel marketing automation platform. It links email, SMS, social media, push notifications and direct mail into a single customer view. Listrak's features include predictive analytics, dynamic content and AI recommendations to personalize customer interactions and drive revenue growth.
Marketing Cloud Intelligence from Salesforce is geared for companies with complex marketing operations. It offers automated reporting and a unified view of marketing data, and it links to a wide range of vendors through a library of API connectors. The platform includes AI-powered Einstein Insights and tools for media planning and pacing optimization to help you optimize campaigns and improve engagement across multiple channels.
If you're looking for a focus on personalization and ease of use, Iterable is a cross-channel marketing platform that uses real-time data to create personalized customer experiences. It spans web, email, SMS, in-app and other channels with AI-driven optimization and customizable predictive goals, making it a good fit for many industries and non-technical teams.