If you need a broad platform to orchestrate and personalize marketing activities across many channels, Blueshift could be a good option. This AI-powered marketing platform combines customer data with AI-driven decision-making to send campaigns to email, SMS, in-app, web and paid media channels. It includes a Customer Data Platform for rich customer profiles and AI-Powered Decisioning for automation so you can better understand customer behavior and intent. Blueshift's real-time AI abilities let you segment audiences and make marketing decisions.
Another option is Adobe Marketo Engage, a marketing automation platform designed to orchestrate and personalize customer journeys. It includes marketing automation, account-based marketing, lead management and email marketing with AI-powered predictive audiences and personalized experience automation. Marketo Engage can be tightly integrated with Adobe tools like Real-Time CDP and Analytics, and it's geared for B2B marketing and companies with complex sales processes.
Iterable is another powerful cross-channel marketing platform that uses real-time data to build personalized customer experiences. With features like personalized messaging, synchronized channels and dynamic campaigns, Iterable helps businesses build compelling experiences and drive conversions. Its open architecture enables a wide range of integrations with more than 100 partner networks, so it's adaptable to a variety of industries.
If you're already in the Salesforce universe, Marketing Cloud Engagement is a good option. This platform personalizes marketing and automates journeys across channels, with features like AI-powered email marketing, mobile marketing and conversational marketing on WhatsApp. It tightly integrates with Salesforce products to create a unified customer engagement platform, increasing customer lifetime value and driving revenue growth.