Question: I need a solution that provides granular insights into the effectiveness of my marketing mix, including channel and campaign performance.

If you're looking for a more comprehensive tool to analyze your marketing mix, Adobe Marketo Measure is a great option. It provides a customer journey view that spans multiple touchpoints and channels, and offers granular data on each interaction. With features like Automated Data Capture, Intuitive Dashboards, and Limitless CRM Reporting, you can optimize your marketing mix and channel allocation with data-driven performance insights. Marketo Measure can be integrated with other Adobe tools like Adobe Real-Time CDP and Adobe Analytics for a more unified lead-based and account-based marketing and sales alignment.

Another powerful option is Adtriba, a data-driven marketing analytics platform that offers unbiased, cross-channel, and user-friendly multi-touch attribution. Adtriba uses advanced statistical models and machine learning to gather data from a wide range of sources, including social media, display advertising and email. The platform offers two main solutions: Adtriba Core for in-depth customer journey analysis and Adtriba Sphere for AI-based marketing mix modeling. The platform is designed to help businesses optimize their marketing and make better budget decisions, resulting in higher marketing ROI.

If you're looking for a marketing analytics platform that integrates with other vendors, Marketing Cloud Intelligence from Salesforce is a good option. It can connect to more than 170 vendors with its API connectors and can use AI-powered Einstein Insights to identify opportunities to improve KPIs. The platform includes tools for media planning and pacing optimization, so it's good for businesses with complex marketing operations. It simplifies marketing data and optimizes campaigns across multiple channels, providing a unified view of marketing performance.

Last, Admetrics is a good option for e-commerce teams looking to optimize their advertising performance. It offers data-driven insights for optimal budget allocation and fast decision-making through its modules for Business Intelligence, Marketing Mix Modeling and Attribution Tracking. With powerful data activation and near-real-time data refresh, Admetrics can help you dramatically improve your advertising ROI.