If you need a tool to automate marketing campaigns and get real-time analytics on revenue and orders, Adobe Marketo Engage is a serious contender. It lets companies orchestrate customer journeys across many touchpoints with marketing automation, account-based marketing and lead management. It connects to Adobe Real-Time CDP, Adobe Workfront and Adobe Analytics, so it's geared for B2B marketing with bigger deals.
Another option is ActiveCampaign, an all-in-one marketing platform that offers personalized email marketing, automation and sales engagement tools. With more than 900 native integrations with tools like Shopify and Salesforce, it lets businesses manage customer interactions across a range of industries. The platform offers omnichannel marketing, content creation, audience management and detailed analytics so you can better nurture and engage your audience.
Marketing Cloud is another option, a single platform for acquiring, engaging and retaining customers. Its features include a Customer Data Platform, Marketing Analytics, AI insights and B2B Marketing Automation. The system integrates with #1 CRM, offering a single view into customer interactions and aiming to increase marketing ROI, customer lifetime value and customer engagement by up to 10x.
If you need a more advertising-focused option, check out Smartly. The platform automates and optimizes campaigns across multiple digital channels with AI. It includes predictive budget allocation, automated campaign management and actionable reporting dashboards, so agencies and brand marketing teams can automate workflows and improve efficiency.