Question: I'm looking for a marketing analytics platform that can accurately measure the ROI of each marketing channel.

If you're looking for a full marketing analytics platform that can help you measure the return on investment of all your marketing channels, Singular is a good option. It marries marketing data, applies attribution that's as close to the real thing as possible, and offers performance insights to help you grow your business and optimize your marketing spend. It offers cross-platform analytics, cost aggregation, marketing ETL, mobile attribution, fraud prevention and ad monetization, all designed to offer a single view of ROI.

Another contender is Lifesight, which promises actionable data and AI-powered insights to help marketers get the most out of their marketing spend. Lifesight includes a Triangulation Framework for measuring marketing impact across online and offline channels, Goal Setting and Forecasting, Incrementality Intelligence for optimizing campaigns, and Goal Progress Tracking for measuring marketing-driven business KPIs. Its AI-powered technology is designed to optimize marketing measurements and drive growth, with results including an 8% incremental lift in sales and a 35% increase in conversions.

For a data-first approach, Adtriba offers unbiased, cross-channel attribution and unified marketing measurement tools. Using advanced statistical models and machine learning algorithms, Adtriba automatically collects data from multiple sources, including social media, paid search, email and more. Its main features include automated data collection, AI-based evaluation and actionable insights, which means businesses can optimize their marketing and make better budget decisions.

Last, SegmentStream offers an AI-powered marketing measurement and media mix optimization platform that helps businesses optimize revenue and ROAS through data-driven budget decisions. It combines predictive analytics, multi-touch attribution, media mix modeling and incrementality measurement into a single source of truth. With features like automated cross-channel marketing reporting and AI-driven attribution, SegmentStream is geared for businesses looking to scale their ad spend with confidence.