Question: How can I launch targeted marketing campaigns faster and improve customer lifetime value?

Adobe Marketo Engage is a broad marketing automation tool that lets you orchestrate and personalize customer journeys across many touchpoints. With tools like AI-powered marketing automation, predictive audiences and quick email creation, you can get campaigns up and running faster while synchronizing marketing and sales. It's geared in particular for B2B marketing and tightly integrates with other Adobe tools.

Bluecore is good for retailers trying to squeeze as much revenue as possible out of personalized marketing. Predictive AI models and real-time behavior data let Bluecore automate campaigns across multiple channels to offer 1:1 recommendations and promotions. That can help you maintain high retention rates and sustain long-term increases in customer lifetime value, making it a good candidate for customer-led marketing.

Optimove is another powerful platform that puts customer data at the heart of marketing. With tools like Real-Time CDP, Multichannel Decisioning and AI Optimization, Optimove offers personalized marketing experiences that boost customer lifetime value. It works with a broad range of industries and offers resources to help you move from product-led to customer-led marketing.