For a full-funnel network that spans multiple touchpoints and delivers measurable results, Adobe Marketo Engage is a great option. This marketing automation platform helps orchestrate and personalize customer journeys across marketing automation, account-based marketing, lead management, and multi-touch attribution. It also integrates with other Adobe tools, making it a good choice for B2B marketing and bigger deals.
Another contender is Blueshift, an AI-infused marketing platform that marries customer data with AI-driven insights. Blueshift lets marketers reach customers across multiple channels, orchestrate customer journeys, predict customer intent and optimize marketing programs. Its real-time AI can assess customer behavior and intent, bringing more data-driven decision-making to marketers.
Marketing Cloud Account Engagement is another option, particularly if you're already using Salesforce. The platform is designed to fuel growth through marketing and sales alignment, with tools for lead generation, cross-channel journeys and account-based engagement. It integrates directly with Salesforce CRM for a unified customer engagement and ROI optimization.
Dynamic Yield is another mature option, offering AI-powered personalization for the web, email, apps and ads. It includes content and offer personalization, product recommendations and customer engagement optimization. It's suited for eCommerce, Financial Services and Travel, and offers personalized experiences and data-driven decision-making to drive revenue and improve operational efficiency.