Question: Do you know of a tool that provides transparent and data-driven analytics for measuring ad performance?

If you're looking for a tool that offers transparent and data-driven analytics to measure ad performance, Adtriba is definitely worth a look. The platform offers neutral, cross-channel marketing analytics and multi-touch attribution, using advanced statistical models and machine learning algorithms to automatically extract data from multiple sources and provide a single view of marketing activities. This enables businesses to optimize their marketing activities and make better budget decisions to ultimately increase marketing ROI.

Another good option is Admetrics, an AI-based platform that optimizes e-commerce advertising performance. It offers modules for business intelligence, marketing mix modeling, tracking and attribution, experimentation, and data activation. With the ability to provide near-real-time data and connections to more than 50 shops and marketplaces, Admetrics enables businesses to make fast, data-driven decisions about their ad spend and significantly improve their ROI.

If you're looking for a platform that combines marketing data and uses accurate attribution, Singular is worth a look. It standardizes data automatically and offers cross-platform analytics, cost aggregation, mobile attribution and fraud prevention. By combining marketing data from multiple sources, Singular provides a single view of ROI, so marketing teams can optimize campaigns and make data-driven decisions to maximize their marketing ROI.

Finally, SegMetrics offers a more comprehensive solution by connecting data from multiple marketing tools to optimize the sales funnel. It includes features like lifetime value attribution, order value maximization, customer journey tracking and people-centric segmentation. With integrations with more than 90 marketing tools, SegMetrics helps businesses visualize customer journeys and make data-driven decisions to optimize marketing funnels and improve ROI.