Question: Is there a platform that can help department stores or supermarkets better understand their customers and increase sales?

If you're looking for a broad platform to help you better understand your customers and drive sales for department stores or supermarkets, Lexer is a good option. It provides a Customer Data and Experience Platform that unifies customer data for analytics, marketing and in-store experiences. With modules like Customer Service, Executive and IT, it's designed to support a complete retail technology stack, so it's a good option for becoming more customer-centric.

Another strong option is Voyado, which provides a unified customer data foundation and AI-powered targeting, automation and loyalty management. Its Voyado Engage and Elevate products handle multichannel marketing automation, campaign orchestration and AI-powered product discovery to drive online sales and conversion rates. It can be integrated with a variety of systems, and it offers a lot of resources for getting started and onboarding.

Bluecore is also a good option, especially if you want to squeeze as much revenue as possible out of your personalized marketing campaigns. The company's platform uses real-time customer data to offer personalized recommendations, offers and channel and timing optimization across multiple channels. It's a full-stack marketing platform that responds to shopper signals and events to maximize both short-term revenue and long-term customer lifetime value.

If you need a quick and easy way to get up and running with personalized marketing and revenue growth, Ometria is a customer data and experience platform. It aggregates data from all sources to create detailed profiles and lets you segment audiences and launch personalized cross-channel campaigns. With AI-powered insights and integration with existing technology stacks, Ometria lets retailers concentrate on personalizing marketing and maximizing customer lifetime value and retention.