The first project, Marketing Cloud Account Engagement, is a B2B marketing automation platform that synchronizes marketing and sales teams for growth. It includes AI-powered lead scoring, automated cross-channel journeys and targeted account-based engagement. The platform is geared for companies that want to centralize customer data and optimize marketing performance with AI-powered multi-touch attribution and real-time sales alerts.
Another top contender is Salesforce, an AI-powered customer relationship management (CRM) platform. It brings together marketing, sales and service teams onto one platform, with tools like Einstein 1, AI Copilot and Tableau Pulse that offer a 360-degree view of customers, improve customer experiences and boost productivity and revenue growth.
If you're looking for a more specialized marketing automation service, check out Adobe Marketo Engage. The service helps companies orchestrate personalized customer journeys across many customer touchpoints, including marketing automation, account-based marketing and lead management. It integrates with other Adobe tools, so it's a good choice for companies that need a broader suite of customer engagement and lead management tools.