If you want a system that automates customer journeys and offers real-time analytics to measure performance across all touchpoints, Insider is worth a look. It collects customer data, uses AI to predict behavior, and offers personalized experiences across web, email, site search, conversational CX, WhatsApp and in-app experiences. Insider offers 360° customer profiles, predictive behavior analysis, audience segmentation, and journey orchestration, so it's a good option for companies that want to improve customer experiences and drive growth.
Another good option is Adobe Marketo Engage, a marketing automation system that helps companies orchestrate and personalize customer journeys. It includes AI-powered marketing automation, predictive audiences, personalized experience automation and multi-touch attribution. Marketo Engage is geared for B2B marketing, coordinating marketing and sales and offering a unified view of results in a single dashboard, so it's a good option for companies that want to coordinate their sales and marketing efforts.
If you're more interested in real-time interactions, Braze is a customer engagement platform that uses AI to manage personalized interactions across email, mobile app, SMS, WhatsApp and web messaging. It offers flexible segmentation, real-time triggers and the ability to optimize strategies with Sage AI, so it's a good option for companies like retail, media, finance, travel and on-demand services.
Also worth considering is MoEngage, a customer engagement platform that uses AI to optimize interactions and deliver personalized experiences across multiple channels. It includes customer insights and analytics, omnichannel communication, customer journey orchestration and website personalization. MoEngage is designed to improve return on investment and is geared for enterprise-level brands across many industries, so it's a good option for companies that want a scalable and secure option for customer engagement.