Lava

Lava provides a single platform that uses AI to personalize customer experiences in real-time. It enables businesses to engage customers in the moment through AI-powered membership, stored-value, clienteling and real-time analytics. The platform is suited for sports teams and leagues, venues, retail and Fortune 500 companies looking to transform their customer interactions.

With Lava, you can:

• Personalize experiences in real-time: Lava's real-time AI engine ensures that every customer interaction is tailored to their unique needs and preferences.
• Launch marketing campaigns in minutes, not months: The platform's drag-and-drop user interface empowers business users to launch AI-powered marketing campaigns in minutes, not months.
• Boost engagement rates: Lava's personalized offers at the right moment in time can boost engagement rates from 3% to 84%.
• Power Web3 experiences: The platform integrates with existing web2 infrastructure to power next-generation Web3 experiences such as NFT Smart Tickets and collectibles.
• Manage stored-value and clienteling: Users can manage membership, stored-value and clienteling activities in one place.
• Get real-time decision analytics: Business KPIs such as attendance, concessions sales and retail sales are available in real-time, empowering businesses to optimize customer experiences and operations.
• Integrate with popular NFC payment terminals: Ready-to-use integrations with Apple and Google ensure seamless VAS and Smart Tap solutions.

Lava's platform is designed to drive meaningful results, including:

• 2X to 6X engagement rate multiplication
• 2X to 3X customer acquisition and retention
• 65% cost reduction
• 26% to 38% increase in incremental spend
• 3X to 10X faster time-to-market

Lava's founders, Vivek Ranadive and Wen Miao, previously led TIBCO, a company with a deep understanding of real-time data. The company is focused on creating customer moments that matter with next-generation real-time AI.

Published on July 12, 2024