If you need a system to quickly and easily launch marketing campaigns, Adobe Marketo Engage is a powerful marketing automation system. It lets companies orchestrate and personalize customer journeys across many interactions, with features like fast email creation, AI-powered marketing automation and multi-touch attribution. It also can be integrated with other Adobe tools for a complete B2B marketing system.
Another strong contender is ActiveCampaign, an all-in-one marketing system that uses AI-powered automations to accelerate campaign launch and management. With more than 900 native integrations with tools like Shopify and Salesforce, it also handles omnichannel marketing, content creation and detailed analytics. The system is geared for businesses of all sizes to quickly reach their audience and build relationships with customers.
If you want to concentrate on digital advertising, Smartly is an AI-powered system geared for multichannel campaigns on Meta, Snapchat and TikTok. It has predictive budget allocation, automated campaign management and insights through its Intelligence Suite. It's a good choice for agencies and brand marketing teams that want to simplify operations and improve creative asset creation.
Last, Iterable is a cross-channel marketing system that uses real-time data to personalize customer experiences. It spans web, email, SMS and in-app channels, so it's good for many industries. With AI-powered optimization and customizable predictive goals, Iterable helps companies build one-on-one relationships with their customers to drive conversions and revenue.