KickoffLabs

KickoffLabs hopes to make word-of-mouth marketing easier with viral giveaways, referral programs and product launches that can be set up in a few minutes.

KickoffLabs lets you build tested referral programs in a few minutes with templates customized for your brand, without any programming. The programs include a number of features:

• Bonus Entry Giveaways: People get points that increase their chances of winning.
• Pre-launch Waitlists: Leads advance on the waiting list by referring friends and taking other actions.
• Milestone Reward Programs: People get rewards when they reach milestones by earning points through referrals, purchases and other actions.
• Email Opt-in Bribes: People get an instant download or coupon in exchange for signing up for your email list.
• Newsletter Referrals: Referral campaigns to double your subscriber list.
• Leaderboard Giveaways: People advance up a leaderboard by earning points through referrals and social sharing actions.

KickoffLabs lets you run campaigns in different ways, with widgets embedded in your site, popup boxes or through integration with existing forms. That makes it adaptable to different websites and landing pages.

For conversion rate optimization, KickoffLabs offers features like:

• Sharing Made Easy: Automatically generate unique links for every lead and track referrals.
• Personalized Greetings: Show custom greetings on your site for people who visited from their own friends.
• Unlockable Rewards: Set specific reward goals for leads to reach, with automatic delivery by email.
• Influencer Identification: See how far along people are in the referral process and who the top influencers are.

Other features include advanced fraud protection, A/B testing, and customizable scoring and actions. You can also integrate KickoffLabs with popular tools like Klaviyo, Mailchimp and Webflow.

KickoffLabs is geared for startups, small businesses and marketing teams that want to set up data-driven referral programs. It's good for product launches, viral contests, waitlist management and newsletter growth. The project also can be used by event promoters and crowdfunding pre-launch campaigns.

KickoffLabs offers a free trial, and you can get started quickly with professional onboarding, done-for-you campaigns and agency account support. For custom integrations, there are platform APIs and a script library.

For companies that want to supercharge their marketing with word-of-mouth referrals, KickoffLabs offers a full-featured toolset to build compelling and trackable campaigns with minimal setup time.

Published on June 14, 2024