If you're seeking KickoffLabs competition, ZooTools is worth a look. It's a suite of tools designed to help small and medium-size businesses acquire and retain users. It's got tools for waitlists, referrals and contests to capture leads, and targeted email campaigns and AI-optimized content to try to make growth operations easier. It's also got spam protection and A/B testing, so it's got a lot of features for marketers.
Another contender is Unbounce, which specializes in landing page creation and conversion rate optimization. With a drag-and-drop builder and AI analysis, Unbounce lets you build high-performing landing pages, popups and sticky bars without requiring technical expertise. It's got more than 100 templates you can customize, AI copywriting and integration with popular marketing tools. That makes it a good option for marketers who want to build and optimize campaigns.