Question: I need a solution that can integrate with my existing tools and provide a unified view of customer data for my marketing, sales, and support teams.

Twilio Segment is a flexible customer data platform (CDP) that ingests, cleans and activates customer data for real-time insights. It's got more than 450 prebuilt connectors, marries data into single profiles, and has generative AI and AI-powered customer behavior predictions. It's very flexible, with support for a wide range of tools and industries, so it's good for data engineers, marketers and product managers.

Another big option is Salesforce, an AI-powered CRM foundation that spans marketing, sales and service. With tools like Einstein 360-degree customer view, AI Copilot and Data Cloud, Salesforce has a lot of tools for real-time personalization. It's also got integrations with Slack and Tableau Pulse for better collaboration and analytics, and it's a good option for customer satisfaction and efficiency improvements.

HubSpot is another good option that spans marketing, sales and customer service. It offers a single customer view across multiple touchpoints and has advanced software and integrations. HubSpot's six hubs (Marketing, Sales, Service, Content, Operations and Commerce) are designed to accommodate the different needs of small, medium and large businesses, generating leads, engaging customers and optimizing sales pipelines. It also comes with 24/7 customer support and customizable pricing plans.

Last, mParticle offers a Customer Data Platform that combines real-time data quality and governance with AI-powered insights. With features like predictive outcomes, real-time audiences and journey analytics, mParticle can help you convert, retain and monetize customers faster. It integrates with more than 300 marketing and analytics tools and offers flexible pricing that scales with your usage.