Question: Is there a customer data platform that can help me capture and activate first-party user data for targeted campaigns?

If you need a more powerful customer data platform to capture and use first-party user data for more targeted campaigns, Twilio Segment could be a good option. It offers real-time insights and personalized customer experiences by collecting, cleaning and activating customer data through 450+ pre-built connectors. With generative AI for targeted audiences, predictive AI for customer behavior and strong data governance and security, Twilio Segment is good for many industries and integrates with a wide range of tools.

Another good option is Lytics, a composable CDP geared for enterprises. It's a privacy-first approach to collecting, unifying, enriching and activating customer data while ensuring compliance and security. Lytics has generative AI integration with OpenAI and Google's Vertex AI, a composable architecture and data clean room functionality powered by Google BigQuery. It can be deployed flexibly and has tools for identity resolution, pipeline automation and AI-powered decisioning.

For a more complete solution, you could look at Tealium. The company's platform captures and manages customer data in real-time, offering a single customer view across all touchpoints. With real-time data integration, AI integration and more than 1300 pre-built integrations, Tealium helps businesses create targeted engagement strategies and drive growth with data-driven insights. It's designed with data privacy and security as a top priority, so it's a good fit for companies of all sizes.

Last, Optimizely Data Platform offers real-time data unification, segmentation and activation across multiple channels. It integrates with Optimizely products and more than 60 other tools, offering a unified data view and segment management. The platform is good for companies that want to use historical and third-party data for advanced testing and personalization, delivering engaging digital experiences through unified customer data.