Question: Is there a platform that offers cross-platform attribution and full-funnel marketing data to optimize campaign performance?

If you need a platform that can track attribution across platforms and provide full-funnel marketing data to help you optimize your campaigns, Singular is a good choice. It marries marketing data, applies attribution you can trust, and offers performance insights to drive growth and optimize marketing spend. The platform automates data standardization, ensuring error-proof schemas and accurate cost and ROI reporting, and offers features like cross-platform analytics, cost aggregation, and fraud prevention.

Another good option is SegMetrics, which connects data from multiple marketing tools to help you optimize the sales funnel from ad clicks to repeat purchases. It offers features like lifetime value attribution, order value maximization and customer journey tracking. SegMetrics is designed for advanced ad attribution with a lifetime attribution window and no double-counting, so it's good for maximizing lifetime revenue and optimizing marketing funnels.

If you need a broader view of marketing performance across multiple platforms, check out Attribution. This multi-touch attribution platform collects and organizes data through automated connections to tools like Meta, Facebook, Google and Salesforce. It uses machine learning algorithms to create custom attribution models, offering actionable reporting and easy-to-understand dashboards to monitor conversion and ROI.

Also worth a look is Adtriba, which offers unbiased, cross-channel multi-touch attribution and unified marketing measurement. It combines data from multiple sources, including online and offline channels, with advanced statistical models and machine learning algorithms. Adtriba offers actionable insights and unified marketing measurement to help businesses optimize their marketing and make data-driven budget decisions.