Question: How can I create targeted customer journeys with real-time audience segmentation and personalized content?

If you want to build customer journeys with real-time audience segmentation and personalized content, Braze is a good option. This customer engagement platform uses AI to manage personalized, real-time interactions across email, mobile apps, SMS, WhatsApp and web messaging. It has features like data activation, journey orchestration and real-time triggers that can deliver highly personalized experiences. Its Sage AI technology learns brand behavior and optimizes strategies, so it's a good fit for retail, media, financial services, travel and on-demand services.

Another good option is Blueshift, an AI-powered marketing platform that marries customer data with AI-powered decision-making. It includes a Customer Data Platform for creating detailed customer profiles and easily accessible segments, along with real-time AI that can analyze customer behavior and intent. Blueshift supports several marketing channels, including email, push notifications, SMS, in-app messages and website content, so it's a good choice for marketers who want to get more out of their marketing efforts.

If you want a more customer-centric approach, Optimove puts customer data at the heart of marketing. It offers a Real-Time CDP, multichannel decisioning and AI optimization for personalized messages and journeys. The platform is designed to maximize customer lifetime value through intelligent campaigns and integrated marketing channels, so it's a good fit for iGaming, retail and mobile apps.

Last, Adobe Marketo Engage is a powerful marketing automation platform that can help orchestrate and personalize customer journeys across many touchpoints. It includes AI-powered marketing automation, predictive audiences and personalized experience automation. With its integration with other Adobe tools, it's a good choice for B2B marketing and large enterprises that want to improve customer engagement and lead management.