Question: Is there a platform that offers conversational marketing, commerce, and support features for direct-to-consumer companies?

For direct-to-consumer companies looking for a broad platform that spans conversational marketing, commerce and support, Gupshup is a strong contender. The company's AI-powered chatbots can be deployed on more than 30 messaging channels, including WhatsApp and Google's Business Messages. The company's tools include Bot Studio for designing conversational journeys, Agent Assist for agent productivity and Campaign Manager for multichannel marketing campaigns. It spans the customer journey, which makes it a good option for companies that want to squeeze as much value as possible out of each customer.

Another strong contender is CM.com, which offers an AI-powered suite of Engagement, Connectivity, Payments and Ticketing Platforms. The Engagement Platform includes AI-powered marketing and service apps, while the Connectivity Platform lets customers communicate on the channels they prefer. CM.com also includes a Conversational AI Cloud for automated support, and a Customer Data Platform for unifying customer profiles. The suite is designed to simplify the customer experience and improve efficiency, so it's a good option for companies that want to personalize interactions and build better relationships.

Haptik is another platform that offers a suite of tools for managing customer lifecycles. It uses generative AI for features like Gen AI Web Q&A for rapid support, Gen AI Sales Assistant for personalized buying guidance and Intelligent Analytics for performance monitoring. Haptik can engage customers on multiple channels, including WhatsApp, Instagram Direct and Google Business Messages, to help companies generate leads and improve customer satisfaction.

For companies that want to focus on conversational commerce, Yalo offers tools to orchestrate engagement, sales and analytics through messaging apps like WhatsApp. The company's platform includes a Flow Builder for designing conversational commerce flows, personalized marketing campaigns and a Sales Desk that can route customers to human agents. Yalo's use of generative AI for personalized interactions and cloud-based solutions for modernizing business ecosystems makes it a good option for companies that want to improve customer experiences and drive growth.