Question: I'm looking for a solution that provides a more complete customer profile by combining demographics and behavioral data.

If you want a more complete solution to build rich customer profiles by linking demographics and behavior, Treasure Data is a top contender. This customer data platform (CDP) is a Gartner leader and can generate predictions based on historical behavior and real-time behavior with AI. Treasure Data can help companies overcome data silos, optimize sales and deliver a cohesive customer experience across all interactions.

Another top contender is Verisk Marketing Solutions, which offers a real-time consumer insights platform that combines proprietary identity and behavioral data. The platform includes tools like Identity Scoring, Attribute Enrichment and Real-Time Decisions, and is designed to help companies with customer segmentation, lead generation and marketing personalization while maintaining data security and privacy.

If you prefer a more AI-based approach, Insider offers a CDP that collects customer data and uses AI to make predictions. It offers 360° customer profiles, predictive behavior analysis and personalization across many touchpoints, and can help companies drive growth and revenue. Insider has won industry awards for omnichannel marketing and AI-powered personalization.

Twilio Segment is another general-purpose CDP that collects, cleans and activates customer data for real-time insights. It automatically enriches customer profiles with every interaction and combines data into unified profiles through more than 450 pre-built connectors. The platform offers generative AI for targeted audiences, predictive AI for customer behavior and strong data governance and security.