If you're looking for a platform that offers a unified dashboard for analytics, attribution and merchandising across multiple marketing channels, Growify is a great option. It includes a range of features like AI-based attribution models, a full-funnel dashboard and connections to Instagram, Facebook, Shopify and Google Analytics. The customizable dashboard is designed to help you make data-driven decisions and can be accessed on desktop and mobile devices.
Another top contender is Marketing Cloud Intelligence from Salesforce. It connects to more than 170 APIs, offers automated reporting, AI-powered insights and media planning and pacing optimization tools. It's geared to help simplify marketing data and optimize campaigns across multiple channels, so it's a good fit for companies with complex marketing operations.
For an ecommerce-focused option, Polar is a single platform that can connect and visualize data from more than 45 sources, including Shopify and Amazon. It comes with pre-built dashboards, automated KPI calculations and custom reports, so you can easily manage and optimize customer acquisition, retention and merchandising. Polar is geared for ecommerce businesses and DTC companies.
Last, SegMetrics is another powerful option that links data from multiple marketing tools to optimize the sales funnel. It includes features like lifetime value attribution, order value maximization and customer journey tracking. With more than 90 marketing tool integrations, SegMetrics lets customers make data-driven decisions and optimize marketing funnels for better ROI.