AppCard is a loyalty marketing platform that's geared for multi-location retailers and independent grocers. It captures 100% of transaction data and uses AI to segment customers based on purchase history and profitability. AppCard sends personalized offers to drive engagement and loyalty, and it can be integrated with any POS system. It's a good option for grocery stores and multi-location retailers that want to build a strong customer relationship.
Another strong contender is Marketing Cloud Engagement from Salesforce. This CRM tool offers personalized marketing and automated journeys across many channels. With features like AI-powered email marketing, mobile marketing and digital advertising, it can help you deliver a consistent brand experience and maximize customer lifetime value. It integrates with other Salesforce tools, so it's a powerful option for companies that want to improve customer engagement and build targeted campaigns.
Cardlytics offers a purchase intelligence platform that taps into data from more than 168 million bank customers to provide detailed consumer spending insights. Companies can target ads and measure campaign results with native ads placed in digital channels. It's a good option for retail and grocery companies, helping them increase loyalty and drive omni-channel sales.
Last, ActiveCampaign is an all-in-one marketing platform that includes personalized email marketing, automation and sales engagement tools. With more than 900 native integrations, it supports omnichannel marketing and offers AI-powered automations to help you manage customer interactions across many industries. ActiveCampaign is a good option for companies that want to nurture and engage their audience with targeted email and digital campaigns.