Question: Can you suggest a solution that captures transaction data and sends targeted marketing campaigns to my customers?

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AppCard

AppCard is a loyalty marketing platform that's geared for multi-location retailers and independent grocers. It captures 100% of transaction data and uses AI to segment customers based on purchase history and profitability. AppCard sends personalized offers to drive engagement and loyalty, and it can be integrated with any POS system. It's a good option for grocery stores and multi-location retailers that want to build a strong customer relationship.

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Marketing Cloud Engagement

Another strong contender is Marketing Cloud Engagement from Salesforce. This CRM tool offers personalized marketing and automated journeys across many channels. With features like AI-powered email marketing, mobile marketing and digital advertising, it can help you deliver a consistent brand experience and maximize customer lifetime value. It integrates with other Salesforce tools, so it's a powerful option for companies that want to improve customer engagement and build targeted campaigns.

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Cardlytics

Cardlytics offers a purchase intelligence platform that taps into data from more than 168 million bank customers to provide detailed consumer spending insights. Companies can target ads and measure campaign results with native ads placed in digital channels. It's a good option for retail and grocery companies, helping them increase loyalty and drive omni-channel sales.

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ActiveCampaign

Last, ActiveCampaign is an all-in-one marketing platform that includes personalized email marketing, automation and sales engagement tools. With more than 900 native integrations, it supports omnichannel marketing and offers AI-powered automations to help you manage customer interactions across many industries. ActiveCampaign is a good option for companies that want to nurture and engage their audience with targeted email and digital campaigns.

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Klaviyo

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Braze

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Bluecore

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Adobe Marketo Engage

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Listrak

Unify customer data from various sources to create personalized journeys across channels, driving engagement and revenue through targeted marketing automation.

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MoEngage

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Optimove

Unifies customer data into a single view, enabling personalized marketing experiences and AI-driven optimization across multiple channels.

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SALESmanago

Unifies customer data from multiple sources into a single profile, enabling hyper-personalized omnichannel interactions and automated marketing campaigns.

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Zeta Global

Unify customer data, personalize email marketing, and optimize paid media campaigns to drive results across the customer lifecycle with AI-powered insights.

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Retail Rocket

Develops personalized marketing strategies using AI-driven customer segmentation, intelligent communication timing, and real-time product recommendations to maximize customer lifetime value.

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Dotdigital

Centralizes and enriches data, providing actionable insights to inform creative campaigns, and automates cross-channel marketing experiences with advanced machine learning algorithms.

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Ometria

Unifies customer data, enabling advanced segmentation and targeted cross-channel campaigns with AI-driven insights for personalized experiences and sustainable revenue growth.

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Voyado

Personalize customer interactions across all touchpoints with unified data and AI-powered targeting, automation, and loyalty programs to drive engagement and revenue.

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Epsilon

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CleverTap

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Emarsys

Combines customer data and real-time analytics to deliver personalized interactions across multiple touchpoints, automating and optimizing customer experiences.

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Bloomreach

Unifies customer and product data with AI to deliver personalized marketing, product discovery, and content experiences across channels.

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Retention Science

Automates smart lifecycle marketing and personalized communications, optimizing email content, send times, and product recommendations to maximize revenue and customer engagement.

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D•engage

Unlock valuable customer insights by gathering data from multiple sources and building a single customer profile, enabling personalized interactions across multiple channels.