Retail Rocket

Develops personalized marketing strategies using AI-driven customer segmentation, intelligent communication timing, and real-time product recommendations to maximize customer lifetime value.
Customer Retention Management Personalized Marketing Predictive Analytics

Retail Rocket is a retention management platform that helps businesses develop customer retention strategies to maximize lifetime value and repeat purchases. With the help of advanced mathematical models, it segments customers based on loyalty, turning first-time customers into loyal customers and improving retention. The platform offers the following features:

  • Campaign Management System: Sends cross-channel communications via email, push notifications and SMS to drive revenue and customer engagement.
  • Customer Intelligence Platform: Develops strategic customer database marketing to increase LTV and revenue.
  • Data Warehouse: Combines online and offline customer data in one storage for easy segment creation.
  • AI Personalization Engine: Determines the best timing and communication channel for personalized offers.
  • Segment Builder: Allows for complex segment creation based on multiple parameters.
  • Online Merchandising: Offers personalized product recommendations.
  • Next Best Offer: Predicts and delivers targeted offers based on customer behavior.

Retail Rocket can be used by a variety of industries, including e-commerce, banking, insurance, foodtech, SaaS and education. The company says its customers have generated millions of euros in additional revenue, including €385,981,789 last year.

Retail Rocket pricing is based on the volume of website or app traffic and transactional data, and is performance-based to ensure a positive ROI. Features include unlimited data storage, predictive analytics and a personal manager to help with strategic customer database marketing.

Retail Rocket provides a number of tools to help businesses develop personalized marketing strategies, including real-time product recommendations, customer segmentation and intelligent communication timing. Its AI personalization engine helps to improve the user experience by offering products that are relevant to individual customers, predicting next purchases and preventing duplicate messages across channels.

The platform is geared for businesses looking to improve customer retention and loyalty by using data-driven insights and targeted marketing campaigns. By integrating Retail Rocket into their operations, companies can improve customer engagement, increase revenue and optimize their marketing strategies for better results.

Published on June 24, 2024

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