Question: I need a tool that helps me create complex customer segments based on multiple parameters to drive revenue and customer engagement.

If you're looking for a system to segment customers in complex ways and generate revenue and engagement, Lytics is a top option. It's an adaptable composable customer data platform (CDP) that collects, enriches and activates customer data in a secure environment. With features like generative AI integration, a composable architecture and data clean room abilities with Google BigQuery, Lytics lets you orchestrate customer data while meeting regulatory requirements. It also offers tools like the Customer 360 Readiness Index, Conductor for identity resolution and Decision Engine for AI-driven decisioning and personalization.

Another top option is Treasure Data, an AI-powered CDP that fuses historical behavior, real-time behavior and AI-powered predictions into a single customer profile. It's geared for enterprise-scale businesses and can help break down data silos to boost sales and efficiency. With features like global deployment support, robust data governance and a plan for driving business growth, Treasure Data offers a full suite of tools to deliver connected customer experiences across all touchpoints.

Twilio Segment is another option. It collects, cleans and activates customer data to provide real-time insights for personalized customer experiences. The system automatically enriches customer profiles with each interaction and unifies data across profiles through 450+ pre-built connectors. With generative AI for targeted audiences and predictive AI for customer behavior, Twilio Segment optimizes ad spend with first-party data and AI.

If you want to go even deeper with AI, Blueshift is an AI-powered marketing platform that combines customer data with AI-driven decision-making to deliver across multiple channels. It helps marketers create rich customer profiles and segment audiences so they can better predict customer intent and recommend products and content. Blueshift supports multiple marketing channels including email, SMS, in-app messages and paid media, so it's a good option for improving customer engagement and ROI.