Question: How can I capture and enrich first-party data from my website visitors to improve targeted marketing?

To capture and enrich first-party data from your website visitors for targeted marketing, you might also look at Twilio Segment. This customer data platform (CDP) ingests, cleans and activates customer data in real-time for personalized customer experiences. With generative AI for targeted audiences, predictive AI for customer behavior and data governance, Twilio Segment helps you optimize ad spend with first-party data and AI. It comes with more than 450 pre-built connectors, so it's good for data engineers, marketers and product managers.

Another powerful option is Lytics, a secure and flexible composable CDP for enterprise use. It aggregates, enriches and activates customer data with generative AI and data mapping. Lytics is notable for its compliance-first approach, with tools like the Customer 360 Readiness Index and Decision Engine for AI-powered personalization. It integrates with Google Cloud and offers data clean room abilities powered by Google BigQuery for flexible deployment to accommodate different privacy regulations.

Customers.ai is a full-fledged solution for identifying and remarketing website visitors. It includes features like Website Visitor ID X-Ray, B2B & B2C Data Enrichment, Meta Ads Visitor Audience Sync and Advanced Audience Segmentation. The platform is designed to build email lists, engage audiences with personalized content and convert leads into revenue. With integrations like Meta, Klaviyo, Semrush, SendGrid and Salesforce, Customers.ai can help businesses see a substantial increase in conversion rates.

Last, Lotame's Spherical is a data collaboration platform geared for digital marketers and agencies. It offers data onboarding, enrichment and activation so you can build data-informed audiences and targeted marketing campaigns. With a global data marketplace and identity spine for proven data connectivity, Lotame helps break down data silos so data is more accessible and actionable. That can lead to substantial increases in impressions, clicks and conversions.