Question: Can you suggest a solution that helps with audience targeting at scale without relying on personal data?

Proximic is a robust platform that uses AI-powered contextual intelligence to drive audience engagement and monetization without the need for user identifiers. It includes features like predictive audiences, contextual intelligence, and ID-free targeting, making it a good option for both media buyers and sellers. Proximic can handle a broad range of media formats, including video, web display, mobile, gaming, and podcast or audio inventory.

Another option worth considering is Rayn, which uses AI to generate and activate marketing personas at scale without personal data. Rayn generates synthetic data that's both accurate and privacy preserving, mimicking real-world data patterns to help brands, agencies, media and publishers reach their target audience. The platform includes features like synthetic data generation, AI-activated personas, content analysis, and cohort generation.

If you're looking for a more sophisticated option, Dstillery offers custom audience solutions using AI technology to predict user behavior and target accordingly. Its ID-free technology gathers browsing behavior data to create custom audiences for advertising campaigns. Dstillery offers a range of audience solutions and tools like Audience Brief Genius, which uses OpenAI technology to select audiences, for more effective advertising campaigns.

Last, Implicit is a digital advertising platform that uses a panel of representative internet users and AI to target campaigns without personal data. It offers precise targeting based on socio-demographic, behavioral or interest criteria, and its AI processes over a billion signals to deliver results. Implicit serves a wide range of advertisers and offers detailed reporting and campaign optimization, providing a transparent and high-performing advertising experience.