Rayn

Rayn offers a digital twin of a customer at scale through AI technology. It enables brands, agencies, media and publishers to create and activate their marketing personas in different contexts without relying on historical and personal data. This is designed to meet the need for audience targeting at scale in a cookieless world.

Among its features are synthetic data generation, persona activation through AI, content analysis and cohort generation. The Rayn Machine, the foundation of the technology, generates data sets that are purpose-built so predictions can be made transparently in real time. Rayn Air analyzes content and converts it into contextual attributes and audience cohorts, and Rayn Aurora converts marketing personas into addressable media personas.

The technology is geared for brands trying to activate campaigns at scale, media owners trying to monetize their offerings better, and retail media companies trying to get a better handle on their audience. Rayn's technology uses large AI models to reproduce patterns and characteristics found in real-world data, so the synthetic data it generates is both useful and privacy preserving.

Rayn Air pricing is as follows:

• Free: 1mm documents processed, Less than 10mm DAUs per month.
• Volume-based: 1mm documents processed, More than 10mm DAUs per month (request a quote).
• Custom: For specific needs such as data augmentation, seed data ingestion, batch processing, or no-code on-page implementation (request a quote).

Rayn Aurora offers a free option to create media personas and a custom option to activate them (request a quote).

With AI-generated synthetic data, Rayn lets companies move beyond their historical and personal data, improving data privacy and security. For anyone looking to improve their digital marketing, Rayn offers a new way to understand audiences and reach them more effectively.

Published on July 21, 2024