Question: Are there any AI-powered platforms that can help me better understand my audience and improve my digital marketing efforts?

If you want to get a better handle on your audience and improve your digital marketing, there are several AI-powered tools that can help. One of the most powerful is Resonate, which uses AI to offer a constantly updated, single view of consumer data, including profiles and devices. The platform offers predictive data, intent signals and psychographics that can help businesses in many industries make data-driven marketing decisions and measure performance. Its AI-powered data engine creates detailed consumer profiles and offers managed media services for programmatic ad planning, so you can create targeted campaigns and measure results.

Another good option is Audiense, which offers audience intelligence and insights into consumer segments and cultural trends. Audiense offers products like Audience Intelligence for finding target groups, Social Intelligence for consumer segments, and Demand Intelligence for understanding audience demand. That can be useful for trend spotting, influencer marketing and multi-channel advertising, so it's a good choice for media and entertainment, financial services and retail.

Blueshift is another powerful option, combining customer data and AI-driven decision-making to improve marketing effectiveness and return on investment across many channels. It includes a Customer Data Platform for creating detailed customer profiles, AI-Powered Decisioning for automating marketing work, and Cross-Channel Delivery for managing customer journeys. Blueshift's real-time AI can assess customer behavior and intent, so you can segment audiences and make more informed marketing decisions.

Delve AI (project/delve-ai) can automatically create buyer personas by ingesting data from Google Analytics, customer and CRM data and social media. The company's tools include Live Persona, Customer Persona, Social Persona and Competitor Persona, good for website analytics, customer research and competitor analysis. Delve AI can help businesses target marketing more effectively and optimize customer engagement with automated segmentation and audience intelligence.