If you're looking for a TapClicks alternative, Adobe Marketo Engage is a good option. It lets companies orchestrate and personalize customer journeys across many different touchpoints, with marketing automation, account-based marketing, lead management and email marketing. With AI-powered marketing automation and tight integration with other Adobe tools, it's a good choice for B2B marketing and companies with sophisticated customer engagement needs.
Another good option is Blueshift, an AI-powered marketing platform that marries customer data and uses AI-driven decision-making to deliver cross-channel marketing programs. It includes a Customer Data Platform, AI-Powered Decisioning, and Cross-Channel Delivery, which enables marketers to work more effectively and measure their return on investment. Blueshift supports multiple marketing channels and integrates with hundreds of tools, giving you a single view of customer activity.
If you're interested in unified profiles and analytics, Marketing Cloud is a mature platform that unifies data for activation across any channel, optimizing campaigns and driving revenue with AI insights. Its B2B Marketing Automation synchronizes marketing and sales, and integration with the #1 CRM provides a single view of customer interactions, resulting in higher return on investment, customer lifetime value, and engagement.
Last, consider Metadata, which automates manual tasks associated with campaign management so you can make real-time adjustments to optimize performance. The platform offers automated budget pacing, cross-channel campaign management, and AI-driven automation to optimize campaigns and minimize errors. Metadata integrates with popular tools, ensuring seamless connectivity and efficient data flow across your marketing stack.