Anteriad Alternatives

If you're looking for a replacement for Anteriad, Marketing Cloud is a good choice. The suite lets companies attract customers, retain them and ultimately get revenue out of them with customer profiles and analytics. With tools like Customer Data Platform, Marketing Analytics, Marketing AI, Personalization and B2B Marketing Automation, it integrates with the #1 CRM for a single customer view. The result should be a 28% boost in overall marketing return on investment, 27% boost in customer lifetime value and 31% boost in customer engagement.

Another option is Adobe Marketo Measure for a more detailed B2B marketing attribution system. It offers a more complete view of the customer journey, tracking interactions across channels and offering detailed information about each touchpoint. With tools like EveryTouch Attribution, Automated Data Capture and Limitless CRM Reporting, you can optimize your marketing strategy and channel mix with detailed performance data and align lead-based and account-based marketing with sales teams.

Blueshift is another option. The AI-powered marketing platform marries customer data with AI-driven decision-making to deliver to multiple channels. It includes a Customer Data Platform for building rich customer profiles, AI-Powered Decisioning for automating marketing work, and Cross-Channel Delivery for managing customer journeys. Blueshift's real-time AI can assess customer behavior and intent, so you can segment audiences and make more informed marketing decisions.

If you're looking for a broader range of data and technology options, Acxiom has a range of tools to help you build meaningful customer experiences and profitable relationships. With options for Audience Data, Data Management, Marketing Analytics and Digital Marketing, it uses AI and machine learning to offer deeper data insights and recommendations. The company is focused on responsible use of data and has a long history of working with big brands.