Question: Is there a solution that can help me track deals from lead to close and provide insights on where to allocate my marketing budget?

If you're looking for a more complete system to track deals from lead to close and get a better idea of how to spend marketing dollars, HockeyStack is a strong contender. It's an all-in-one command center for B2B revenue teams, a single source of truth for marketing and sales activity. It offers features like modern attribution, buyer journeys, account-level insights and unified marketing and sales analytics. HockeyStack can connect to many CRM, ABM and marketing automation tools, so it's adaptable for data-driven decision making.

Another good option is Salesloft, an all-in-one sales engagement platform. It offers AI-powered tools like Rhythm, Conversations, Cadence, Deals and Forecast. Those tools can help you prioritize leads, optimize sales operations and manage deals. Salesloft connects to many CRM systems and offers customizable pricing for teams of different sizes, so it's a good option for increasing revenue growth and pipeline velocity.

If you want a more specialized tool for revenue attribution management, check out Heeet. It connects to Salesforce and many paid advertising tools, giving you a unified view of key marketing metrics. Heeet can track leads and revenue even without cookies, with features like multitouch revenue attribution, custom attribution models and ROI simulators. It's good for companies that want a better idea of the return on investment of their marketing.