CallTrackingMetrics

Attributes leads to specific marketing efforts, providing actionable insights to optimize ad spend and close deals faster through AI-driven analysis and automation.
Call Tracking Lead Generation Sales Automation Customer Journey Mapping Marketing Attribution

CallTrackingMetrics is a full-featured system for tracking leads generated online and offline and attributing them to specific marketing efforts, so you can make data-driven decisions. The system lets you listen to recordings and transcribe calls and live conversations to see what makes customers buy. And with automated pipeline engagement and AI-powered features, you can close deals faster and get more out of your ad spend.

Some of its features include:

  • Call Tracking: Attributes calls to specific ads so you can make data-driven decisions.
  • AI-Driven Insights: Analyzes recordings and transcriptions to see what customers want and how they behave.
  • Lead and Call Routing: Customizable tools to engage with customers more effectively.
  • Omnichannel Support: Tracks forms, texts, chats and phone calls so you can see the whole customer journey.
  • Softphone: Web-based phone system for easy customer interactions.
  • Automation: Sends personalized notifications and follow-ups to close more deals.
  • Integrations: Large library of no-code integrations with Google Ads, HubSpot, Salesforce and more.

The system is geared for a variety of industries, including digital agencies, home services, healthcare, eCommerce, law firms and financial services. Agencies can use CallTrackingMetrics to offer clients fully informed marketing advice, and developers can use the API to build their own custom solutions.

Pricing starts at $65 per month, with a free first month. Professional services and custom onboarding packages are available. The company emphasizes security, with features like network redundancy, encryption and customizable access roles, and it's passed the rigorous SOC 2 compliance test.

CallTrackingMetrics hopes to give businesses the ability to make informed, data-driven decisions, optimize their marketing and improve sales results. With its analytics and automation abilities, the company says the system lets you understand your customers better, streamline your sales process and drive revenue growth.

Published on July 4, 2024

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