Question: I need a tool that can attribute calls to specific ads and provide insights on customer behavior, do you know of any?

If you're looking for a tool that can attribute calls to specific ads and offer insights into customer behavior, Invoca could be a good choice. Invoca provides advanced call tracking and analytics to attribute marketing-driven calls, as well as AI-powered conversation insights to help you optimize your digital marketing, sales and customer experiences. Its custom AI models can capture call intent and conversion outcomes, and it integrates with martech tools to optimize bidding and enrich CRMs and CDPs.

Another good option is Hyros, which uses a patented AI attribution system to give you a transparent view of ad performance. Hyros measures conversions like sales, calls, emails and leads, and uses AI-driven optimization to optimize ad targeting and cost optimization. This platform is good for companies with complex marketing operations, with customizable attribution models and integration with a variety of tools so you can make decisions and get the most out of your ad spend.

Admetrics is another option, particularly if you're an e-commerce company. This AI-powered platform optimizes advertising performance by providing data-driven insights for budget allocation and fast decision-making. It has modules for business intelligence, marketing mix modeling, tracking and attribution, experimentation, and data activation, and connects to more than 50 shops and marketplaces and offers near-real-time data refresh.

If you're looking for a more specialized tool focused on call tracking, CallTrackingMetrics is an all-encompassing data retrieval system that tracks and routes online and offline leads. It offers AI-driven insights, call tracking, lead and call routing, and omnichannel support, and integrates with tools like Google Ads, HubSpot and Salesforce. The system lets businesses analyze call recordings, transcriptions and live conversations to understand customer preferences and behavior, and automates pipeline engagement to improve sales performance.