Question: How can I track the entire customer journey from lead to revenue, and attribute sales to specific marketing efforts?

Dreamdata is a mature B2B Revenue Attribution Platform that collects and cleans revenue data. It offers insights into what drives revenue by tracing customer journeys and attributing sales to specific activities. With automated data modeling, multiple analytical tools and direct access to cleaned data models, Dreamdata is well-suited for B2B marketing teams that need to optimize go-to-market strategies and maximize revenue without breaking the bank.

For a native Salesforce integration, Heeet is a full-fledged revenue attribution management tool that tracks lead generation and revenue without cookies and offers a unified view of key marketing KPIs in Salesforce. With features like multitouch revenue attribution, paid ads platform integrations and custom attribution models, Heeet helps companies get a better understanding of the true ROI of their marketing spend.

Another option is SegMetrics, which connects data from various marketing tools to optimize the sales funnel from ad clicks to repeat purchases. It includes lifetime value attribution, order value maximization and advanced ad attribution methods. With more than 90 marketing tool integrations, SegMetrics lets you track customer journeys in detail and make data-driven decisions to improve ROI.

Last, HockeyStack is a full command center for B2B revenue teams, giving you a single source of truth for marketing and sales activity. It includes modern attribution, buyer journeys and account-level insights designed to optimize pipeline generation and sales activity. With a variety of CRM and marketing automation platform integrations, HockeyStack enables data-driven decision making and is used by teams in marketing and sales.