Question: Is there a service that can help me understand which marketing channels are driving the most conversions and revenue?

If you need a service to tell you which marketing channels are responsible for the most conversions and revenue, Adtriba is a good option. This data-driven marketing analytics company offers unbiased, cross-channel attribution and unified marketing measurement tools. It automates data collection from sources like social media, paid search and email, then uses statistical models and machine learning to give you insights you can act on. Adtriba is geared for companies with a lot of ad spending, helping them optimize their marketing and make more informed budget decisions.

Another option is SegmentStream, an AI-powered marketing measurement and media mix optimization service. It combines predictive analytics, multi-touch attribution and media mix modeling to maximize revenue and ROAS. SegmentStream offers automated cross-channel marketing reporting and AI-driven attribution, so you can easily measure true incremental ROAS and increase ad spend with confidence. It integrates with Google Analytics and Google BigQuery and is geared for companies with at least $50,000 in monthly ad spending.

Lifesight also merits attention with its unified marketing measurement platform. It offers actionable data and AI-driven insights to help marketers get the most out of their marketing investments. Lifesight's features include a Triangulation Framework for measuring marketing impact, Goal Setting and Forecasting, and Incrementality Intelligence for optimizing campaigns. The platform spans multiple industries and can integrate with multiple marketing and sales channels, with advanced simulation tools for planning and forecasting.

If you're looking for a more general-purpose marketing analytics service, check out Marketing Cloud Intelligence from Salesforce. The service helps you optimize spending and customer engagement with automated reporting and a unified view of marketing data. It connects to more than 170 API connectors and uses AI-powered Einstein Insights to identify opportunities to improve KPIs. Marketing Cloud Intelligence is geared for companies with complex marketing operations, streamlining marketing data and optimizing campaigns across many channels.