Permutive is a privacy-first audience platform that's designed to get the most value out of your audience while protecting consumers. It's got edge processing, which performs sensitive processing on users' devices, and privacy by design that anonymizes data on-device to reduce latency and data privacy risks. Permutive also offers real-time reporting and fast page loads so you can evaluate campaigns immediately and target the audience that's most likely to respond.
Another good option is Proximic, which uses AI-powered contextual intelligence to get more engagement and revenue out of your audience without relying on user identifiers. It's got predictive audiences, contextual intelligence and customizable segments so you can target people by demographics and behavior while protecting privacy. Proximic also supports a variety of media formats, including video, web display, mobile and gaming.
For companies that want to keep control over their own data and protect user privacy, AdFixus offers a different approach through its patented Anonymous Federated Identity technology. The platform lets you manage real-time events and segments without personal data, so you can target and measure campaigns without worrying about data privacy. AdFixus can be integrated with other technology like Adobe Analytics and Google Ads for a more complete privacy-first marketing stack.
Last, Optable offers an end-to-end data clean room platform for privacy-first advertising. It's got identity management, data collaboration and activation tools to manage audience data in the post-cookie era. With features like real-time insights and flexible identity tools, Optable is geared for media owners, publishers and marketers, and it's got robust data governance and privacy controls built into the advertising process.