Question: Can you recommend a tool that allows me to target specific audiences with outdoor advertising?

If you want a system to reach a particular audience with outdoor ads, OneScreen.ai is a good choice. The service lets performance marketers plan, execute and optimize out-of-home (OOH) ads with a high degree of precision. It includes strategic media planning, media buying and measurement abilities, including detailed campaign tracking and data on who was exposed. The broad public directory of OOH inventory and detailed planning data makes it easier for you to manage and optimize your campaigns.

Another strong contender is AdTheorent, which uses machine learning to provide predictive targeting, geo-intelligence and cross-environment mapping to reach high-probability converters and specific audience segments. The system is designed to be privacy conscious and doesn't require cookies, so you can target your audience without worrying about privacy.

Proximic is also notable for its AI-based contextual intelligence, which lets media buyers target specific audience segments based on demographic, behavioral and other attributes. The system ensures ads appear alongside contextually relevant content for better audience engagement and monetization. Proximic supports a variety of media formats and lets you create custom segments for more flexibility with different campaign requirements.

For a data-first approach, Taptap Digital marries advanced location intelligence with contextual relevance to provide real-time, cookie-free advertising solutions. It offers predictive modeling, omnichannel media buying and data-driven branding, so brands can reach their desired audience with precision and efficiency. It's a good choice for brands that want to optimize media spend and cut waste by targeting the most valuable audience.