Blueshift is an AI-powered marketing platform that combines customer data and AI-driven decision-making to deliver campaigns across multiple channels. That includes a Customer Data Platform for building rich customer profiles, AI-Powered Decisioning for automating marketing, and Cross-Channel Delivery for managing customer journeys across email, SMS, in-app and more. Blueshift's real-time AI can analyze customer behavior and intent, helping you segment audiences and make informed marketing decisions.
Braze is another good choice for managing personalized, real-time interactions between consumers and brands across multiple channels. It includes data activation to combine data from different sources, Sage AI for generating on-brand content and personalizing journeys, and cross-channel messaging that spans email, mobile app, SMS, WhatsApp and web messaging. Braze also offers real-time execution, so you can send messages quickly and securely.
If you want a full-featured CRM option, check out Marketing Cloud Engagement from Salesforce. It offers personalized marketing, automated journeys and cross-channel analytics. With features like AI-powered decision-making, content creation, mobile marketing and conversational marketing on WhatsApp, the platform is designed to help you deliver a consistent brand experience and build targeted, personalized campaigns to drive growth and increase customer lifetime value.