Question: I'm looking for a platform that allows me to monitor and adjust my digital marketing campaigns in real-time, can you suggest something?

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Metadata

Metadata is a good option, with automated workflows and real-time optimization to try to get the best results from a campaign. It spans multiple channels, lets you target specific audiences and generate automated reports, and uses AI to try to optimize campaigns and free up your time for higher-level planning. It connects to common tools like CRM systems and ad channels so data flows easily.

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AnyTrack

Another option is AnyTrack, which is geared specifically for real-time ad tracking and attribution across multiple channels. It offers unified ad tracking, real-time audience tracking and marketing automation, so you can make more informed decisions and optimize your campaigns. One-click integrations and a 14-day free trial make it accessible to a variety of marketing setups.

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Smartly

Smartly automates advertising across many digital channels. Using AI, it can optimize campaigns and offer recommendations, which can be useful for predicting how much to spend and for optimizing creative elements like images or videos. The company's features are designed to automate as much as possible and to help agencies and brand marketing teams work more efficiently.

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AdRoll

Last, AdRoll uses AI and machine learning to try to optimize marketing campaigns across many channels. It includes features like advanced audience modeling, dynamic creative optimization and detailed analytics and attribution. AdRoll's tools are designed to help you achieve a variety of marketing goals, so it's a good option if you want to boost brand awareness and drive conversions.

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Unify customer data and analytics to run smarter, personalized campaigns across every interaction, driving increased ROI, customer value, and engagement.

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Blueshift

Centralize customer data, automate marketing decisions, and deliver personalized experiences across channels in real-time with AI-driven decisioning and predictions.

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ADXL

Streamline ad management across multiple channels with AI-optimized campaigns, automated workflows, and unified budget control, reducing workload and costs.

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Hybrid

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Adobe Marketo Engage

Orchestrates and personalizes customer journeys across multiple channels, leveraging AI to automate and optimize marketing activities, improve lead management, and enhance customer experiences.

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RTB House

Leverages Deep Learning to build targeted marketing campaigns with dynamic ad formats, maximizing sales potential and brand loyalty at all funnel stages.

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Optimove

Unifies customer data into a single view, enabling personalized marketing experiences and AI-driven optimization across multiple channels.

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Admetrics

Optimizes ad performance with scientifically-based data for efficient budget allocation, faster decision-making, and maximized profitability.

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The Programmatic Platform

Automates digital media campaigns with AI-driven recommendations, enabling advertisers to plan, execute, and optimize strategies more efficiently and effectively.

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Lifesight

Unifies marketing data across channels, providing actionable insights and AI-driven attribution to maximize ROI and inform data-driven decisions.

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Upwave

Optimizes brand advertising campaigns across multiple channels with real-time insights, predictive analytics, and customizable dashboards for data-driven decisions.

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MoEngage

Personalize omnichannel marketing efforts with AI-optimized interactions, maximizing ROI and delivering tailored customer experiences across multiple touchpoints.

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Related Digital

Leverage AI-assisted tools to personalize customer interactions across multiple channels, automating campaigns and merging data from various sources for a unified experience.

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ActiveCampaign

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Semrush

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Dotdigital

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Flashtalking

Automates creative and media workflows, enabling real-time personalization and sophisticated automation across social, open web, and CTV channels.

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Optimizely

Empowers teams to create high-quality content, launch experiments, and deliver exceptional digital experiences with AI-driven orchestration and optimization.

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Attention Intelligence Platform

Measures attention across digital campaigns, providing real-time optimization and clear reporting to maximize ad spend and drive higher ROI.