Metadata is a good option, with automated workflows and real-time optimization to try to get the best results from a campaign. It spans multiple channels, lets you target specific audiences and generate automated reports, and uses AI to try to optimize campaigns and free up your time for higher-level planning. It connects to common tools like CRM systems and ad channels so data flows easily.
Another option is AnyTrack, which is geared specifically for real-time ad tracking and attribution across multiple channels. It offers unified ad tracking, real-time audience tracking and marketing automation, so you can make more informed decisions and optimize your campaigns. One-click integrations and a 14-day free trial make it accessible to a variety of marketing setups.
Smartly automates advertising across many digital channels. Using AI, it can optimize campaigns and offer recommendations, which can be useful for predicting how much to spend and for optimizing creative elements like images or videos. The company's features are designed to automate as much as possible and to help agencies and brand marketing teams work more efficiently.
Last, AdRoll uses AI and machine learning to try to optimize marketing campaigns across many channels. It includes features like advanced audience modeling, dynamic creative optimization and detailed analytics and attribution. AdRoll's tools are designed to help you achieve a variety of marketing goals, so it's a good option if you want to boost brand awareness and drive conversions.