For ad operations and inventory management, Blasto is a good all-in-one option. The full-stack programmatic advertising platform supports real-time bidding and Prebid integration, giving access to OpenRTB powered inventory. It offers a Supply-Side Platform for publishers to get the most revenue out of their inventory while maintaining ad quality, and a Demand-Side Platform for advertisers to get AI-powered insights, precise targeting and dynamic ad formats. The platform supports a range of formats including audio, video, display, CTV and mobile, and can be integrated with VAST and oRTB for easy ad operations.
Another contender is Bidmatic, which is geared for publisher monetization. It taps into high-quality demand sources and sophisticated optimization technology to squeeze out as much revenue as possible. The platform supports header bidding, programmatic direct sales and integration with top SSP demand partners. It also offers transparent reporting, A/B testing and lazy loading to ensure the best ad performance. Bidmatic supports Prebid Client, Server and OpenRTB and supports a range of ad formats, including display and video ads on AMP pages.
ConnectAd is another good option for publishers, a full-service Supply-Side Platform. It offers easy setup and integration with global demand, supporting multiple formats through a single tag system. ConnectAd integrates with Prebid.org for header-bidding and offers quality control and compliance measures to prevent malvertising. The platform offers real-time evaluation and yield optimization, making it a good option for maximizing revenue while minimizing risk.
For mobile-focused options, BidMachine offers a scalable platform for publishers and developers to monetize their mobile apps. It includes AI-optimized bidding, direct SDK integration with multiple demand partners and real-time insights for ad performance optimization. BidMachine supports multiple mediation platforms and offers one-click integration with popular ad mediations, ensuring a smooth and efficient ad operation.