TPMN

TPMN is an AI-based optimization technology that helps publishers, advertisers and ad networks get more out of mobile advertising. Using real-time prediction technology, privacy-respecting response data and machine learning, TPMN optimizes the value of omni-channel ad platforms.

For buyers, TPMN offers a Traffic Value Prediction Engine (TVPE) that predicts in real-time the probability that an impression will be valuable, so buyers can show the most engaging creative to the users most likely to engage. Private marketplaces (PMP) let buyers combine programmatic and direct deals, ensuring premium inventory access while maintaining the programmatic bidding process. The platform also offers transparency and direct access to campaign requirements, such as viewability and unique demand.

For sellers, TPMN offers easy setup and unified reporting, with real-time revenue insights that can be viewed in a variety of ways. The omnichannel auction support provides unified access to multiple demand sources and multiple ad formats through a single endpoint. Publishers can maximize revenue with high match rates using the platform's filtering algorithm for value optimization.

Some of the key features of TPMN include:

• Industry leading value prediction technology
• Private marketplaces (PMP) for premium inventory access
• Real-time bidding and impression price setting
• Unified reporting and customizable views for revenue insights
• Omnichannel auction support for multiple ad formats
• Flexible integration options (Open RTB 2.0-2.5, Prebid, Adapter, Ad tag, API, SDK)
• Data-driven traffic curation and deal management
• Omni-channel support for various devices (WEB, APP, OTT, CTV, DOOH)

TPMN is a comprehensive platform for mobile advertising, providing both buyers and sellers with the tools to optimize their ad campaigns and monetization strategies. With its AI-based approach and focus on data privacy, TPMN is designed to deliver a more efficient and valuable mobile advertising experience.

Published on June 24, 2024