Question: Is there a technology that can help publishers maximize revenue from their ad inventory with high match rates and value optimization?

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Anonymised

The Anonymised platform is a good option, a cookieless data solution that's GDPR compliant but still allows for targeted advertising. It includes a persistent cross-publisher identifier for consented users and lookalike predictions for non-consented users. Anonymised offers up to 8x higher yields on cookieless inventory, 100% match rates, and unlimited segments, making it a great option for ad revenue optimization.

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Yieldmo

Another option is Yieldmo, a programmatic exchange that pairs privacy-respecting contextual data with machine learning to optimize ad inventory without relying on audience data. It's a global omnichannel exchange that matches publishers and buyers across multiple formats and offers real-time inventory curation, actionable insights and smart curation tools to optimize inventory.

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Permutive

Permutive is another privacy-first audience platform that lets publishers get the most out of their ad revenue without sacrificing consumer privacy. It includes edge processing for sensitive data handling, real-time reporting and optimized page speed. Permutive helps publishers win more RFPs and build stronger relationships with advertisers with more precise targeting without third-party cookies.

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Spiny

Finally, Spiny is a full digital publishing platform that offers full revenue analytics, header bidding and real-time reporting. It helps publishers understand their revenue metrics, optimize ad operations and make data-driven decisions, resulting in more impressions, page views, subscriptions and ad revenue.

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