ConnectAd is a full-service Supply-Side Platform for publishers that is easy to set up, integrates with global demand and employs the latest in AI technology. The platform supports a variety of formats, including desktop, mobile and video advertising, with a single tag system that delivers high eCPM and fill rates.
Some of the key features include integration with Prebid.org for header bidding, quality control and compliance measures to prevent malvertising and invalid traffic. The platform also includes real-time evaluation and yield optimization, where multiple demand partners compete for each impression to deliver the best possible price.
The company emphasizes transparency and security with automated and manual processes to protect publishers from unwanted ads and ensure high visibility for buyers.
ConnectAd boasts speed, with an average response time of 92ms and 5.3 billion daily requests processed across eight data centers.
Publishers and demand partners should appreciate the ease of integration and the transparency. ConnectAd is a good fit for those looking for a complete advertising technology stack that focuses on maximizing revenue and reducing risk. For more details, check the ConnectAd website.
Published on July 11, 2024
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