For a platform that emphasizes transparency and security, with anti-malvertising and invalid traffic protection, AIDEM is a top contender. It provides a full AdTech stack with a DSP, SSP, AdServer, Verification and Attribution all in one platform. With AI-based anti-fraud technology and zero-take-rate direct supply, AIDEM provides a secure and efficient advertising experience for publishers, with 100% of working media going to the publisher.
Another top contender is ConnectAd, a full-service Supply-Side Platform for publishers. It supports a variety of formats and integrates with Prebid.org for header-bidding for high eCPM and utilization. Features include real-time evaluation, yield optimization and strong quality control to prevent malvertising and invalid traffic. It's a good option for publishers who want to maximize revenue and minimize risk.
Playwire is also worth a look, particularly for maximizing ad revenue through dynamic ad placement and AI-based yield optimization. It offers transparency with clear revenue splits and detailed analytics so publishers can better understand and control their ad tech stack. Playwire's advanced ad tech tools, including header bidding and ad quality solutions, ensure a safe and efficient advertising environment.
If you need strong cybersecurity, HUMAN Security is a good choice. Its suite includes Advertising Protection, which thwarts ad fraud and malvertising, and uses analytics and machine learning to detect and prevent sophisticated bot attacks. The platform integrates with many technology partners and offers customizable security packages to address specific needs, offering a comprehensive security solution for your advertising operations.