PubGuru

PubGuru is a full-featured header bidding platform built for publishers to maximize their programmatic inventory monetization. By automating header bidding, PubGuru enables publishers to scale their bids to billions of requests per day.

PubGuru includes a number of key features to help you optimize your ad revenue:

• AI-Powered Header Bidding: Automate and scale your header bidding for maximum ad monetization.
• Unified Reporting: Connect to over 50 ad networks to analyze revenue performance.
• Invalid Traffic Protection: Protect ad revenue from fraudulent traffic using machine-learning algorithms and fingerprinting.
• Custom Ad Operations: Personalized adjustments to ad accounts for maximum revenue.
• Profit Attribution: Measure the value of audience development campaigns and track user sessions.
• Discrepancy Reporting: Audit revenue discrepancies between GAM and ad network revenue data.
• Smart Notifications: Real-time alerts and recommendations for ad stack optimization.

PubGuru also includes a customizable reporting dashboard so publishers can monitor and diagnose ad revenue issues across multiple demand sources. The transparent interface allows users to identify and resolve discrepancies, ensuring revenue is tracked accurately.

For publishers with large volumes of traffic, PubGuru offers custom solutions, including a free ad server for DoubleClick for Publishers. The platform has been used by over 1,000 websites and has paid out over $100 million to publishers.

Pricing is tiered based on the number of monthly pageviews, with options starting at less than 1 million pageviews ($99/month) and enterprise plans for larger volumes. The professional plan for 1-5 million pageviews costs $249/month.

PubGuru is a good option for publishers who want to maximize their ad revenue without a lot of management hassle. Its breadth of features and custom options make it a good partner for publishers who want to optimize their programmatic monetization.

Published on July 6, 2024